Simmons Insights is a great database to use for understanding key demographics for specific audiences.
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The first video goers over Composer 2.0, in which you will build & run your report. The second video explains Crosstab 2.0, in which you will analyze the data.
A database with scholarly journals, trade publications, dissertations, working papers, market reports, newspapers, and other sources relevant to business and economics.
Provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.
Cabell's Directory helps an author to determine which journals typically publish manuscripts similar to theirs or could be the best fit for a manuscript. The index in each Directory helps authors match the characteristics of a manuscript to the topic areas the journal emphasizes and acceptance rate.
