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A guide to online and print business resources available through the UWRF Chalmer Davee Library
Simmons Insights is a great database to use for understanding key demographics for specific audiences.
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Provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.
This database includes 1,520 full-text newspapers, providing more than 28 million full-text articles. In addition, the database features more than 601,300 television and radio news transcripts, videos & podcasts.
Cabell's Directory helps an author to determine which journals typically publish manuscripts similar to theirs or could be the best fit for a manuscript. The index in each Directory helps authors match the characteristics of a manuscript to the topic areas the journal emphasizes and acceptance rate.